"We've Got The Sixth Sense"
work environment
Business Model
economy
Innovation
Employees are called “Googlers” and are known for their hard work
In 2008, Google had $209,624 in profit per employee, which is higher than any of its competitors
Wide range of perks and benefits including:
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Free food
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Onsite childcare
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Healthcare services
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Sports facilities
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20% “free time”
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Many holidays and leave days
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Transportation services
Satisfied employees lead to satisfied customers and profitability
Google’s employees are its' main assets
Drawbacks of Google include:
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Long work hours
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Low pay
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Unstructured work environment
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A feeling of being lost in the crowd
Is a future employee willing to give up a few things in order to get the benefits that Google offers?
The six core elements for the business model
Google uses a more innovative business model structure. First, they start by providing a free service, a search engine, and then implementing the advertisement service. By doing so, it allows Google to make a profit and be able to collaborate services with other products.
Today, Google is working on so many innovations the company is just barely scratching the surface.
Employees use 10% of their valued time to research topics they enjoy. Hoping that they generate new innovative ideas.
One of the perks in launching Gmail was to provide its users with 100 times more storage access
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By making innovation an everyday process, Google began to exceed Apple, Inc. in design, an area that has always been dominated by Apple.
"In addition to this, its CEO and co-founder, Larry Page, continuously pushed the employees to go in for ‘moon shots’, which is creating products and services that are 10 times better than the competition."
"In August 2011, Google acquired Motorola Mobility LLC for U.S. $12.5 billion in order to make its own hardware for smartphones, tablets, and other devices."
Google is a multi-billion dollar company
Google's search and advertising tools helped provide $165 billion of economic activity for 1.4 million businesses, website publishers, and non-profits across the U.S. in the last year
Google and the internet itself have a huge economic impact on businesses
Those businesses and non-profits nationwide have benefited from using Google's advertising tools, AdWords, and AdSense
97% of Internet users utilize the web in order to find goods, products, and services
"Organizing the world's information and making it universally acceptable and useful."
Source: Google Images
Source: Google Images
Source: Google Images
Gmail is available throughout all devices. It allows users to customize their own theme and email for work. Users are also able to track packages without even opening the app on their device.
AdSense works by matching texts and displaying ads to a website based on the content and the visitors. This feature is paid for by advertisers who want to promote their products.
AdWords provides users with the choice to associate with customers through search ads, display ads, video ads, and app ads.
Android is a mobile operating system provided by Google.
Google Docs is a free-web based program which documents and spreadsheets can be created, edited, and stored online. Documents can be reached from any device, anywhere, and multiple users can edit at the same time.
Analytics is a service created by Google that tracks and reports website traffic. This also happens to be the most widely used analytics service on the web.
Gmail
AdSense
AdWords
Android
Docs
Analytics
products
Source: Kuntze & Matulich
Source: Tsai, Lin, & Su, 2011
Image Source: Tsai, Lin, & Su, 2011
Source: Economic Impact, 2016
Source: Corporate Entrepreneurship and Innovation at Google Inc., 2014
Source: Products, 2016
Source: Google Images
